{"id":1078,"date":"2022-12-19T18:26:28","date_gmt":"2022-12-19T17:26:28","guid":{"rendered":"https:\/\/giuseppesanna.com\/?p=1078"},"modified":"2022-12-19T18:54:46","modified_gmt":"2022-12-19T17:54:46","slug":"meta-description","status":"publish","type":"post","link":"https:\/\/giuseppesanna.com\/eng\/blog\/meta-description\/","title":{"rendered":"Meta description, what is it? Google meta description guide"},"content":{"rendered":"

Each page, to be displayed in the results list, must present a short presentation. It must be concise, complete, Google friendly, attractive and all in just 150 characters. Let's find out how to use them to our advantage.<\/p>\n

What is Meta Description?<\/h2>\n

The Meta Description is an HTML element (tag) that specifies the "short description" of a web page. Appears as a short preview of the search snippet in the SERP, below the title. It, together with the Meta Title<\/a><\/strong> and at the SLUG composes the search preview on the SERP.<\/p>\n

What should a great Meta Description include?<\/h3>\n

It must not exceed 150 characters. It must include your main keyword and some secondary keywords. What you write will be the first thing a visitor sees about you.<\/p>\n

Don't forget the meta description feature!<\/h3>\n

It has an SEO function, but its main function is to provide a preview of the page. Briefly explain what you will be showing on the next page. Be specific, not generic\u2026<\/p>\n

The Meta Description on Facebook and Twitter<\/h2>\n

You can also use the meta description as an OpenGraph or Twitter Cards description. Set it up in your SEO software.<\/p>","protected":false},"excerpt":{"rendered":"

The Meta Description is an HTML element (tag) that specifies the "short description" of a web page. Following a few rules will help you\u2026<\/p>","protected":false},"author":1,"featured_media":1090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,14,8],"tags":[],"class_list":["post-1078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tags","category-guida-per-il-seo-copy","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/giuseppesanna.com\/eng\/wp-json\/wp\/v2\/posts\/1078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/giuseppesanna.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/giuseppesanna.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/giuseppesanna.com\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/giuseppesanna.com\/eng\/wp-json\/wp\/v2\/comments?post=1078"}],"version-history":[{"count":0,"href":"https:\/\/giuseppesanna.com\/eng\/wp-json\/wp\/v2\/posts\/1078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/giuseppesanna.com\/eng\/wp-json\/wp\/v2\/media\/1090"}],"wp:attachment":[{"href":"https:\/\/giuseppesanna.com\/eng\/wp-json\/wp\/v2\/media?parent=1078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/giuseppesanna.com\/eng\/wp-json\/wp\/v2\/categories?post=1078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/giuseppesanna.com\/eng\/wp-json\/wp\/v2\/tags?post=1078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}